20 million undergraduates. Career services budgets are flat. The market is ready for a new category.
US career services, resume tools, job boards, career coaching for students and early career.
12M students who actively use career tools × $200/yr average spend across tools, coaching, prep.
1-2M students at target universities × $60-120/yr. Starting where career centers are weakest.
An internship at a top firm pays $25-40/hour. Dilly costs less than one hour of internship pay per month. If it helps land one offer, it's the best investment a student makes.
Students pay $16/month for Chegg to get homework answers. Dilly is $5/month to get hired. The value proposition is more compelling and more defensible.
Professional career coaching costs $100-300/hour. Dilly provides unlimited, personalized, 24/7 coaching for $5/month. 60x cheaper with full context awareness.
The free alternative is generic. ChatGPT doesn't know the student's resume, scores, track, or target companies. Dilly is specific, tracked, and personal.
Organic: campus ambassadors, referrals, word-of-mouth
6-12 month retention with daily engagement loops
Strong unit economics from day one
LLM costs ~$0.02-0.05/audit; commodity compute
Career centers license Dilly for all students. Flat annual fee. Replaces or supplements existing tools. Batch audit API already built.
Companies search scored, verified student profiles. Pay-per-search or subscription. Built and functional. Launch after student base established.
Deep-dive reports, advanced mock interviews, 1:1 coaching marketplace. Coaches use Dilly's tools and data to deliver better sessions.
Revenue sharing with university career centers. Dilly becomes the tech layer; career center provides the human layer.